VG is a luxury womenswear brand with a heritage in handcrafted timeless designs. Our core values are quality, sustainability and versatility.
Veronika Guardi is a UK based fashion designer with a passion for flattering designs, textiles and craftsmanship. Her strong commitment to sustainability and ethically made garments that are high in quality and with artistic flair have really helped to shape the VG brand.
Her vision was to create beautiful silhouettes, inspired by exquisite fabrics, with a timeless design using hand-drawn prints and artisan techniques.
Established in the UK, Veronika Guardi embodies luxury sustainable fashion that flatters all figures. Craftsmanship is one of our core values and represents the background of the brand's founder.
Luxurious fabrics meet bespoke silhouettes that are designed to celebrate all female beauty and the versatility of female figures. Our designs are made to make women feel empowered and are inspired by the women who wear them. Each design has been created with luxury, sustainability and versatility in mind.
Sustainability is at the core of everything we do. All our garments are made from either sustainable and recycled materials or rescued deadstock fabrics that would have otherwise been sent to landfill.
All our resources are in-house, including manufacturing, which makes things a lot easier when it comes to achieving our aim of being a fully sustainable brand.
We're fortunate enough to have our very own factory based in Europe meaning we can create limited edition capsule collections more often. So you don't have to worry about any matching outfit mishaps again!
But this doesn't mean we mass-produce clothing with a weeks turnaround time. We embrace slow fashion and concentrate on producing clothes that have a long lifecycle and last beyond a single season. We invest in quality to ensure an investment in our clothes is worthwhile.
Our design mission is to create timeless pieces that celebrate the feminine figure. We focus on womenswear that is inspired by the women who wear them. Each piece is designed for women of many different shapes and sizes!
We believe the perfect fit is the most important part of our clothing. That's why we spend the majority of our design time fitting garments on different bodies and take a precision approach to our fittings.
We design clothes that are versatile and can be worn at different occasions throughout the whole year, as we believe there's no such thing as a one-wear, one-use garment.
BEHIND THE SCENES
Our mission is to create long lasting versatile and functional fashion. We believe that it is crucial to be honest with our customers about how our collections are designed, made and packaged. We’re not perfect, and while we know there are still a number of things that need to be addressed, we work continuously to use more sustainable fabrics and technologies. We are working on a new organic bamboo silk capsule collecion in the coming months... so stay tuned!